Our Coffee

PennyCup Coffee sources the finest, sustainable, green coffee and roast it to our exacting standards in a constant effort to create an amazing cup of coffee.


Accounts have access to a list of coffee offerings, with roasts ranging from modern light roasts to classic Italian rustico.

We have developed custom roasts and blends for a number of accounts — including Biscuit Head, BattleCat Coffee Bar, Battery Park Book Exchange, Vivian, and Burial Brewing Co. Let us help guide you on your custom coffee needs.


We import coffee through Cafe Imports, a green coffee importer with offices in the U.S., Germany, Australia, and Ethiopia.

All of our coffee offerings meet Fair Trade Organic standards.


Free next day delivery to all accounts.


We offer a streamlined ordering process.

Orders can be placed via phone or email.

Orders placed by noon are eligible for next day delivery.

We require a 5 lbs minimum for all wholesale orders.


We require a 15 lbs minimum wholesale purchase for free next day delivery.

We deliver Monday – Friday, with Wednesday being our largest delivery day.

Customer Services

Complimentary Batista trainings and coffee education courses.


Free barista trainings for staff.


Proper methods for extracting espresso shot

Proper techniques for adjusting grind on espresso grinder

Proper methods for texturizing milk for latte, cappuccino, etc.

Proper techniques for daily, nightly espresso machine maintenance


From brewing techniques to roasting basics, coffee education courses conducted at our roastery are available upon client request.

We ask that any trainings or courses be canceled 24 hours prior to date.

Technical Services

PennyCup retains a highly-skilled technician, available exclusively to clients, 7 days a week.

New Clients Receive:

Installation of all equipment purchased through PennyCup.

A preliminary tech visit to assess current equipment and immediate PM service.

Bi-annual preventative maintenance visits to all clients.


  • Changing of screens and gaskets
  • Checking pressure on espresso machine
  • Checking burrs on all grinders
  • Assessing/calibrating coffee brewers

Ongoing tech services on equipment sourced and guaranteed by PennyCup.

Clients are billed at $65.00 hr. for labor on their existing equipment, bought without our sourcing and guarantee. All parts for all services are billed to clients.

Visit PennyCup Coffee Co.

West Asheville

362 Depot Street
River Arts District


Monday-Friday 7 a.m. till 6 p.m.
Saturday 9 a.m. till 4 p.m.
Sunday 9 a.m. till 3 p.m.

Downtown Asheville

39 Market Street
Downtown Asheville


Monday-Friday 7 a.m. till 6 p.m.
Saturday & Sunday 8 a.m. till 4 p.m.

East Asheville

6 Beverly Road
Haw Creek


Monday-Friday 7 a.m. till 6 p.m.
Saturday & Sunday 8 a.m. till 4 p.m.

North Asheville

857 Merrimon Ave
North Asheville


7am – 6pm every day