Our Coffee

PennyCup Coffee sources the finest, sustainable, green coffee and roast it to our exacting standards in a constant effort to create an amazing cup of coffee.


Accounts have access to a list of coffee offerings, with roasts ranging from modern light roasts to classic Italian rustico.

We have developed custom roasts and blends for a number of accounts — including Biscuit Head, BattleCat Coffee Bar, Battery Park Book Exchange, Vivian, and Burial Brewing Co. Let us help guide you on your custom coffee needs.


As the industry trends towards more experimental processes and techniques, we are constantly looking for exciting coffees to offer our customers. PennyCup Coffee Co. is proud to partner with Unblended Coffee for direct trade offerings of some of the finest coffees from Antioquia, Colombia. We can even source custom lots for your latest project — perfect for new cafes and breweries looking for coffees of exceptional quality for coffee beers.

We import the majority of our coffee through Cafe Imports, a green coffee importer with offices in the U.S., Germany, and Australia.

All of our coffee offerings meet Fair Trade Organic standards.

Sample Offerings


CONGO Birambo Village (Washed)
Rich sugary caramel and chocolate flavors with cola and cooked fruit; big tart fruit acidity and a sugary mouthfeel

ETHIOPIA Guji (Natural)
Soft and balanced; fruity and floral with cherry, berry, red grape, and sugar cane juice flavors and a smooth mouthfeel


MEXICO Chiapas Rainforest Alliance Certified (Washed)
Sweet with tart acidity and a creamy mouthfeel; coffee cherry flavor with lemon, almond, and chocolate


COLOMBIA Sonsón (Washed)
PennyCup’s latest offering from our dear friends at Unblended Coffee. A stunning microlot from farmer Duvan Lopez; chocolate, lime, and caramelized sugar flavors with a creamy mouthfeel

COLOMBIA Huila (Washed)
Tart citric acidity and a smooth mouthfeel with savory fruit, coffee cherry, cocoa, and red grape flavors


PennyCup’s signature Toscano-style espresso; smoky & sweet, with deep notes of chocolate, dark fruit, and toasted almond


We are proud to use a Rainforest Alliance Certified single estate offering from Finca Nueva Linda, located in Chiapas, Mexico for our signature cold brew. Rich and full-bodied, its chocolate, caramel, and nutty flavors are perfect for both a classic cold brew or nitro beverage

Call 773-771-4442 today to start serving PennyCup Coffee Cold Brew


Free delivery to all accounts in the Asheville area.


We offer a streamlined ordering process.

Easy to follow instructions on ordering through Roaster Tools.

Orders received by Tuesday at noon are eligible for scheduled Wednesday delivery.


We require a ten pound minimum purchase for deliveries within a five mile radius of our River Arts District location.

We require a twenty pound minimum purchase for deliveries outside of the above mentioned radius.

All orders shipped outside of the greater Asheville area accrue shipping costs.

Barista Training Asheville


Barista training for coffee shop employees where PennyCup coffee is served and coffee education courses.

Customer Service


Proper methods for extracting espresso shot

Proper techniques for adjusting grind on espresso grinder

Proper methods for texturizing milk for latte, cappuccino, etc.

Proper techniques for daily, nightly espresso machine maintenance


From brewing techniques to roasting basics, coffee education courses conducted at our roastery are available upon client request.

We ask that any trainings or courses be canceled 24 hours prior to date.

Technical Services

PennyCup retains a highly-skilled technician, available exclusively to clients, 7 days a week.


Customer Service

Technical Services for Coffee Shops & Roasters in Asheville

New Clients Receive:

Installation of all equipment purchased through PennyCup.

A preliminary tech visit to assess current equipment and immediate PM service.

Bi-annual preventative maintenance visits to all clients.


  • Changing of screens and gaskets
  • Checking pressure on espresso machine
  • Checking burrs on all grinders
  • Assessing/calibrating coffee brewers

Ongoing tech services on equipment sourced and guaranteed by PennyCup.

Clients are billed at $65.00 hr. for labor on their existing equipment, bought without our sourcing and guarantee. All parts for all services are billed to clients.